INSIDE CREATIVE LIVES

A docu-series that pulls back the curtain on the creative process of women who make their living bringing ideas to life. Funded by STORYHIVE.

INSIDE CREATIVE LIVES

Produced and hosted by photographer and owner of Luminarie Creative Dallas Curow, INSIDE CREATIVE LIVES is a series of intimate profiles of self-employed creative professional women in Alberta.

Each episode will explore various topics specific to its guest, but the unifying thread of the series is the creativity, resilience, ingenuity, and resourcefulness of women.

While we explore each guest’s creative process and body of work, we will also touch upon her contributions to her community and the ways in which her work uplifts fellow creatives and Albertans.

SYNOPSIS

How do you build a rewarding and sustainable creative career as a woman? INSIDE CREATIVE LIVES explores this question by pulling back the curtain on the creative process through interviews of inspiring creative professionals. Think Discovery Channel’s HOW IT’S MADE meets Variety’s ACTORS ON ACTORS meets Vogue’s 73 QUESTIONS, but focusing on some of Alberta’s coolest creative work.

Behind every gorgeous finished product is blood, sweat and tears, but most people only see and celebrate the polished finale. Host Dallas Curow (a multidisciplinary artist herself) asks fellow creative professional women about the messy middle—what really happens behind the scenes in their work.

How do they bring concepts to fruition, handle challenges with grace, and evolve with agility to build creative careers that last?

Exploring themes such as work/life balance, parenting while self-employed, neurodiversity and disability, systemic barriers, addiction, discrimination, wellness, mental health, and art in the age of AI, this podcast will be highly relevant for emerging and seasoned creatives alike.

In addition to showing compassion and respect to her guests and the sometimes heavy subject matter, host Dallas Curow also approaches each conversation with refreshing openness and levity. The tone is that of a fun industry mixer where everyone is feeling unguarded and generous.

QUICK FACTS

  • Episode runtime: 10-15 minutes

  • Number of episodes: 11

  • Shooting: Sept-Nov, 2024

  • Premiere: June 2025

  • View it on TELUS Optik TV, STORYHIVE YouTube Channel

MEET THE TALENT

Featured Creative Professionals

  • Amy Dixon

    PAINTER & CERAMIC ARTIST

  • Ana Murphy

    CAKE DESIGNER

  • The Bell Family

    MATTIERIN SCHOOL OF IRISH DANCE

  • Ellie Heath

    MULTIDISCIPLINARY CREATIVE

  • Jacqueline Jacek

    FOUNDER OF JACEK CHOCOLATE COUTURE & COCOANISTA

  • Kejina Robinson

    BLK ROSE CANDLE

  • Marie Zydek

    STYLIST

  • Lane Edwards

    FOUNDER, PURA BOTANICALS

  • Sarah Taylor, CCE (series editor)

    TELEVISION & FILM EDITOR

  • Dr. Shazma Mithani

    EMERGENCY PHYSICIAN & CONTENT CREATOR

  • Dallas Curow (series host)

    PHOTOGRAPHER, WRITER, PRODUCER

  • Pearl the Bearded Collie

    SHOW DOG & SERIES MASCOT

SOCIAL STATS

Current social reach of INSIDE CREATIVE LIVES guests:

  • Combined followers on Instagram: 139,000

  • Combined followers on TikTok: 125,000

EPISODE FORMAT

Treatment

Each episode focuses on the story of one creative professional. Through a combination of archival images and video narrated by voiceover pulled from an interview, we learn about each creative’s early life experiences with creative activity.

A Mix of POV style interview shots and b-roll footage is used to show the guest moving through and interacting with her work environment.

Lastly, a sit-down interview filmed at Story Darling Studio (within The Creative Hive) allows host Dallas Curow to chat with each guest about her creative triumphs, challenges, and hopes for the future of her career.

Narrative arc:

  1. PAST - Creative origin story and journey to find her craft

  2. PRESENT - Exploration of her current creative process

  3. FUTURE - What’s at the heart of her story, and what drives her forward in her work?

MARKETING

INTENDED IMPACT

The cozy conversations and peek behind the curtain offered by INSIDE CREATIVE LIVES will foster a feeling of camaraderie among creatives, whose industries can often feel solitary. The series seeks to cultivate a sense of optimism about the future of creative work and a feeling of belonging within the greater artistic community in Edmonton, Canada, and beyond.

BEHIND THE SCENES

During each shoot, Dallas will be alternating between videography and photography (both camera and iPhone), so there will be a wealth of still images of the behind the scenes process. These will be edited and shared with guests for use on social media as sneak peeks and as part of the marketing rollout of the series premiere.

PREMIERE PARTY

To mark the series launch, Dallas will host a premiere party in June, 2025. Cast, crew, partners, sponsors, and loved ones will be welcomed to enjoy an evening of connection and celebration.

PRESS

Dallas will prepare a press release and media kit to be shared with guests to assist them in promoting their appearance in the series. Dallas will also pitch herself to media outlets and podcasts to discuss the series and its cultural significance.

SPONSORSHIP OPPORTUNITIES

In choosing to sponsor INSIDE CREATIVE LIVES, you will be supporting the creative work of a small, women-owned business and will help amplify the voices of a dozen Edmonton-based women creative professionals.

Sponsorship levels

  • INSIDE CREATIVE LIVES Patron $5000

  • Season One Series Sponsor: $2500

  • Episode Sponsor: $500

In-kind sponsorship: we are open to and appreciative of offers of in-kind donations, such as audio-visual equipment, wardrobe, accessories, hair or makeup services, craft services (catering), set dressing, and marketing or publicity support.

Please email Dallas at hello[at]luminarie.ca to become a sponsor!